Facebook ADS accounts, European accounts, FB accounts without restrictions; Brazil, India, Indonesia, the Philippines, and Southeast Asia game promotion accounts
Facebook game agent operation/game advertising settings
The recent hot Indonesian gaming game overseas leverages Facebook’s overseas advertising strategy is the main content of this issue. Partners who want to enter the Indonesian market should carefully code this tweet
If you need to open, Facebook opens overseas accounts, European accounts, and domestic accounts are not limited; Brazil, India, Indonesia, the Philippines, and Southeast Asian games can be accepted for consultation related business, looking forward to cooperating with you
In recent years, with the continuous increase in advertising costs for games going overseas, how to effectively control advertising costs and improve investment returns has become a major challenge for advertisers. Many game overseas advertisers have reported to me that even if a large amount of advertising costs are invested, they may not be able to attract real players.
In the face of this situation, the advertising budget is too high or too low, and the wrong game audience is targeted. Whether the advertising strategy and target audience positioning are accurate has become the key. In order to solve these problems, I have conducted in-depth discussions with well-known experts in the industry and summarized the following common mistakes to help you improve advertising effects from strategy to execution.
Advertising budget setting errors
In Facebook advertising, the matching degree between advertising budget and target is very important. Setting the budget too low may result in insufficient data collection and difficulty in obtaining valuable references; while setting the budget too high may face the risk of rapid expenditure of funds but unsatisfactory results, resulting in a waste of resources
In order to find the best fit between budget and goal, it is recommended to implement an effective testing strategy. You can start the campaign with a relatively small budget first, and gradually optimize the budget by collecting enough data.
Wrong target audience
In the vast blueprint of marketing and strategic planning, wrongly targeting the target audience is like a sailor mistaking the light of the North Star for the Southern Cross, leading the ship to unknown and perhaps dangerous waters. This is not only a waste of resources, but also a profound misunderstanding of the brand vision and market potential.
Imagine that a high-end luxury brand accidentally puts its marketing information to a consumer group that is sensitive to price and pursues cost-effectiveness. It is like playing noisy rock music at a quiet symphony concert. It is not only difficult to resonate, but may also cause disgust and confusion. Such a misalignment not only fails to reach the target customers who truly appreciate its ingenuity and pursue quality life, but is also likely to damage the high-end image and unique positioning that the brand has carefully constructed for a long time.
For merchants who are going overseas with games, it is crucial to accurately select the target audience. Making marketing strategies based on intuition or limited experience alone may result in the time and money invested not achieving the expected results. Therefore, it is recommended to collect rich data through test activities and conduct in-depth and detailed analysis. Through data analysis, you can understand information about user age, gender, geographic location, etc., and accurately define the target audience based on this.
Wrong bidding strategy
Facebook provides four unique bidding strategies, and the method of optimizing bids can be optimized for specific advertising goals. However, many advertisers may choose the wrong strategy, which may have a negative impact on the overall performance of the campaign, the effective use of budgets, and the promotion effect of the game itself.
In order to avoid the potential pitfalls of Facebook advertising, it is necessary to conduct in-depth research and testing on the four bidding strategies to find a strategy that suits the needs of game promotion. Here are some core features of the strategy so that you can understand it faster.
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