How to advertise casino/slot/bingo/poker on Facebook, Google, Twitter, TikTok, and Line?
Promote your company’s sports betting and casino games through paid social media. You are eager to achieve a positive return on investment, but you have already hit a wall and realized that standard promotional activities cannot solve this problem.
The gambling company focused on Facebook gambling advertising, but soon their workflow became chaotic. In addition, they typically end up using generic marketing campaigns and standard Facebook dynamic ads that bring almost no engagement.
Usually, promotional activities for competitions change every hour. In addition, numerous legal and licensing issues can also slow down your speed.
You can solve these problems in one fell swoop through workflow automation. It can effectively allow you to create multiple activities with related discounts within seconds. The best part is that without hiring more employees, you will be able to:
Improve retention rate
Maximizing Acquisition
Improve user engagement
Let the game begin.
Most gambling advertisements on Facebook have failed for the following reasons
Facebook gambling ads face two main challenges:
Comply with all licenses and laws of Facebook or the country/region where you advertise
The dynamic nature of the gambling industry forces you to change your advertising campaign multiple times a day, resulting in ads becoming generic and outdated
When it comes to legal issues, it must be said that Facebook only recently approved online gambling advertisements.
Fortunately, Facebook’s stance on online gambling service advertising is now more flexible. Now, countries/regions where online gambling is legal allow gambling advertisements to be placed on Facebook.
The new guidelines also allow online and physical gambling companies to advertise on Facebook and Instagram; The premise is that they:
Comply with local laws in the country/region where the event is held
Obtain advertising approval from Facebook
Due to frequent changes in betting discounts, the pressure is increasing; Several times a day. Manually engaging in paid social media (creating each idea and placing ads every hour) means you cannot present relevant ads at the optimal time. Facebook doesn’t have time to complete the learning phase and optimize your marketing campaigns for better results.
That’s why 2022 marks a turning point for paid social gambling and casino advertising. Once you integrate real-time data into your activities and start offering hundreds of discounts every day, you will eventually unlock paid social media for betting and gambling.
Notes:
stay
Before we delve into the world of online gambling and casinos and provide you with assistance, please check the prerequisites you need: What are the requirements for using Hunch to advertise online gambling??
Firstly, you need to have a Facebook approved license to initiate activities. In addition, you must have an open feed so that we can personalize your ads.
As a Meta business partner, we adhere to Meta’s policies. Without a license for online betting or gambling advertising, you will not be able to advertise through Hunch.
Facebook ads for betting and gambling through workflow automation
Millions of ads are posted on Facebook every month. A well structured marketing campaign workflow automation gives you the opportunity to stand out.
By utilizing first party and third-party data, you can create engaging personalized ideas that resonate with your audience.
This means that you can promote thousands of different matches and games every day.
Dynamic advertising materials for gambling advertisements
The automated workflow system for betting activities focuses on real-time automation of promotional activities for betting matches. This solution has multiple benefits:
It enhances the relevance of your gambling Facebook ads by displaying personalized offers rather than generic offers
Workflow automation can save you time throughout the entire process, from building ideas to deploying marketing campaigns every day
It allows you to create over 1000 different ads for over 1000 different competitions
In addition, there are two main ways to use dynamic creativity for paid social gambling:
Pre match advertisement – promoting the competition on the day of the competition
Live advertising – promoting an ongoing live competition
Dynamic advertising materials for casino advertisements
Of course, if you have a casino advertising license, it may be very difficult to spread awareness and gain attention on Facebook.
Users are bombarded with massive advertisements every day, so how to use casino advertisements to stand out
Easy – Leveraging the power of enhanced data-driven advertising – Dynamic creativity.
The dynamic advertising materials of casino advertisements are based on automatic promotions of individual casino games, such as poker or roulette.
Games can be classified into different categories (mobile/desktop, new/popular, etc.), and based on this, you can create multiple types of advertisements, such as images, videos, stories, or carousels.
Solution: Casino Dynamic Advertising – Convert standard DPA FEED to casino game FEED.
There are many casino players on Facebook and Instagram, so you can expect a large number of recorded Facebook pixel events. Facebook then unlocked a large amount of data and quickly completed the learning phase.
Here are two key elements for setting up workflow automation, and you can start deploying thousands of quotes every day:
Data source – the source represents the data source, which will be used for automated creative production and media purchasing processes; You can enter all necessary data to be included in the advertisement here (i.e. information about the competition and its details)
Facebook Pixel – used to track user behavior
Therefore, when it comes to casino advertising, you need to consider bigger prospects.
How to set up feeds and pixels for betting and gambling advertisements
When it comes to feed data, you can include the following examples:
Sports team logo (used for betting matches)
Competition/Promotion Time
Competition/Competition Name
The unparalleled discounts you will be using
Start and end times of the activity
The audience for your event
Facebook Pixel Events for betting and gambling advertisements
To create effective marketing performance channels for betting and gambling, you need to adjust the tracking used by Facebook in its algorithms. Therefore, please ensure that all pixel details listed below are set:
Page View – Triggered on Each Page
Complete registration – triggered when the user registers or activates
View content – Triggered when opening casino game (with game ID parameter)
Add to cart – triggered when the user adds a deposit to their account (with amount parameter)
Purchase – triggered when the user makes a transaction (ticket, chip purchase, etc. – with amount parameter)
Static assets such as logos, images, and other accumulated information will be merged into your source. Then, Hunch can automate your workflow, create dynamic product templates, and create over 1000 context relevant and engaging advertisements.
In short, you only need to use one performance marketing expert to automatically deliver marketing campaigns to multiple markets every day.
Mozzat Bet is a leading gambling company in Southeast Europe, recently partnering with Hunch to automate its event workflow in order to promote different gambling offers at the appropriate time. Spending less time on operational work and putting more effort into the strategy itself has helped Mozzat Bet improve its return on investment and achieve better results with fewer resources.
Europebet is the largest gambling company in Georgia and a leading organization in the fields of gambling and online gambling. It has also partnered with Hunch to diversify its advertising channels and place personalized creative ads on Facebook without the need for manual operation. Their advertising channels are limited to static banners, key messages, and some promotional offers.
By connecting their feed to Hunch, they were able to use Hunch Creative Studio to advertise on Facebook without manually updating detailed information.
This helps Europebet create engaging advertisements and save time through automation and information flow management.
Target audience and list of gambling advertisements on Facebook
In the gambling industry, there are mainly two types of audiences:
Target audience – people who have not yet registered on your website (i.e. LAL, interest based, broad audience)
Retain audience – individuals who have registered on your platform (such as customer list audience)
When it comes to retention, you can further define subcategories:
Registered User
Activate user
Users who have paid a deposit
Essentially, workflow automation is just about ensuring that you promote all competitions to all audiences on a large scale at the right time.
Is there anything more powerful than this?
Okay, it can be said with certainty that we have mastered the key points of workflow automation and Facebook gambling advertising. Now we can delve into the best performance strategies of gambling and casino companies.
Strategic promotion types for gambling and casino advertising
There are two main types of promotional activities in the gambling and casino industry:
Promotion activity ongoing – promotional activities that can be conducted throughout the year
Special event promotions – promotions from other marketing departments; They can also be applied to paid social networking
By using workflow automation, you will be able to keep up with constant promotions and match changes, and manage to publish activities at the right time.
That’s why when you collaborate with Hunch, you can create dynamic ads for both types of promotional activities. In addition, you can merge the two types of promotions into one (i.e. you can use the current special promotion and combine it with related competitions).
Transforming paid social gambling into a performance marketing channel
Facebook’s betting and gambling advertisements are a very sensitive topic. You need to constantly change promotions and discounts, which may put pressure on your internal staff. Local laws and Facebook policies make things even more difficult.
That’s why gambling, gambling, and casino brands need to shift their marketing campaigns towards hyper personalized and contextualized products. This is the next big thing in the gambling industry.
The idea is to transform paid social gambling into a performance marketing channel. If this seems suitable for you, please contact our Customer Success Manager and arrange a free strategy call.
Frequently asked questions
How to advertise gambling on Facebook?
Nowadays, Facebook’s stance on online gambling service advertising is more flexible. Now, countries/regions where online gambling is legal allow gambling advertisements to be placed on Facebook.
Comply with local laws in the country/region where the event is held;
Obtain advertising approval from Facebook.
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