Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, YouTube, How to Pick the Right Social Media Platforms for Your Business

108 social media accounts worldwide purchase and sell

Businesses operating in today’s digital world know that they need to be on social media – but still many organizations have trouble deciding where they need to be.

It’s no wonder that it’s difficult. There are so many social media platforms for business to choose from. Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, LinkedIn… the list goes on. And that’s just talking about a basic presence. When we start getting into things like social media pay-per-click advertising, it gets much more complicated.

108 social media accounts worldwide purchase and sell

When it comes to choosing social media platforms for your business, there are two schools of thought:

1. Try to be everywhere.

With this line of thinking, it’s better to cast a wide net and catch as many fish as possible.

Pros: Even if your customers don’t normally spend time on a certain social media site, say Instagram, you might find other prospects there who wouldn’t have found you otherwise.

Cons: This can take up significant resources without getting much return on investment if the audience isn’t there.

2. Only be in the places you know your target audience frequents.

In this method, you endeavor to understand your target audience and where they are spending their time. If the majority of your audience doesn’t frequent Facebook, then it’s not worth your time to have a Facebook page, for example.

Pros: Can help streamline resources. Creates a more strategic social media marketing plan.

Cons: You might be missing out on unknown segments of your audience or ignoring a tool that could be helpful if used slightly differently (more on this in the next section). You also risk missing out on a platform that could increase your SEO ranking. For instance, having a Facebook page can boost your search engine prominence.

So, what’s the answer? At Pulsion Marketing, we believe it lies somewhere in the middle.

Being everywhere for the sake of being everywhere is a recipe for disaster. As the saying goes, when you try to do everything, you accomplish nothing.

But there is undeniable value in having a diversified presence. That’s why our approach is often to be as many places as it makes good sense to be, but only sink additional resources into the social media platforms that give you the greatest returns.

In practice, this would look like creating a basic social media plan for all major platforms – perhaps Facebook, Twitter, LinkedIn, and Instagram — but then exploring enhanced social media for only Facebook and Instagram.

Enhanced social media might include posting in groups (like LinkedIn groups), using social PPC advertising (like Facebook ads), or just putting more resources into your posts. On platforms where you are simply maintaining a presence, you may share links and re-post other articles from third parties. But on those platforms that you’ve identified as your most lucrative, you might invest more time and money into creating custom graphics or videos.

The beauty of this approach is that you can often share whatever you create on your basic platforms but optimize the content for your most lucrative ones.

Now that we’ve broken down some strategies for how to decide where to be, let’s look at some of the most popular platforms for businesses and the advantages of each.

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108 social media accounts worldwide purchase and sell

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