1、 Regarding associating accounts with manager accounts
To start using your Google Ads manager account, you first need to associate it with your existing Google Ads account, new Google Ads account, or other manager account. Then, with a single login, you can view information from multiple accounts and switch between all associated accounts.
working principle
The hierarchical structure of manager accounts is like a tree. Each top-level manager account has branches under it to manage regular accounts or other manager accounts. These manager accounts can also develop branches downwards to manage more regular accounts or other manager accounts, and so on.
Please note the following restrictions:
The maximum number of accounts that a manager account can be associated with (i.e., the maximum number of valid non manager accounts that a manager account can be associated with at any given time) depends on the total monthly expenses of each of your accounts in the past 12 months. Detailed understanding of how the maximum number of accounts for a manager’s account is determined.
Each Google Ads regular account can only be directly managed by a maximum of 5 manager accounts.
Each manager account can only be directly managed by one other manager account at most.
The hierarchical structure of customer accounts cannot exceed 6 levels.
At the same MCC level, each Google Ads regular account can only be associated with a maximum of one manager account.
Google promotion expenses
Manager Account Hierarchy
Associate with existing Google Ads regular account
When you associate a manager account with an existing Google Ads account, the original customer account and its account history will remain unchanged. For existing users, the account does not appear to have changed much, they can still access the account using the same login information, and their original permissions will not change. For example, existing users of a customer account can still access the account’s settlement information, and the billing and payment methods will not change unless you choose to set up consolidated settlement.
Please note that when you associate a manager account with an existing Google Ads account, the manager account does not automatically acquire administrator ownership of the customer account. Administrator ownership needs to be enabled for the manager account in the customer account.
You can also create a new Google Ads account directly from your manager account. These accounts will be automatically linked to your manager account, and you can invite users to access your manager account as needed. Learn in detail how to create a new account from a manager account.
Associate with manager account
You can also associate another manager account with your manager account, which is managed in the same way as a regular Google Ads account. In this way, you can manage and view the data of all Google Ads accounts associated with the manager account. As mentioned above, each manager account can only be directly managed by one other manager account at most.
After your manager account is associated with another manager account, for users who have access to your manager account, the specific situation is as follows:
If your manager account is higher than another manager account in the account structure (meaning that the account is managed by your account), users who have access to your manager account can make changes to that manager account.
If your manager account is lower than another manager account in the account structure (meaning that your account is managed by that account), users who have access to your manager account cannot make changes to your account.
Create sub managers for your manager account
After associating your manager account with another manager account, you can set the associated account as the manager of some of your customer accounts. The associated manager account immediately becomes a sub manager of your manager account. Please refer to the following example to learn how to create and use sub managers.
Example
Xiaowang manages 5 accounts, of which 2 are used for direct sales and 3 are used for channel sales. She hopes her partner Xiao Zhang can help her manage the channel sales account. To achieve this goal, the following steps need to be completed:
Xiao Zhang creates his own manager account.
Xiao Wang linked Xiao Zhang’s newly created manager account to his own manager account. Now, Xiao Zhang has a sub manager account managed by Xiao Wang’s account.
Xiao Wang changed the account manager of three channel sales accounts to Xiao Zhang’s manager account.
Now, Xiao Zhang has access to the three accounts he needs, while Xiao Wang can still view each account through her top-level manager account when needed.
2、 Associate the account with the manager’s account
To start using your manager account, you can associate it with an existing regular account or manager account.
You can also choose to create a new Google Ads account from your manager account. These accounts will be automatically linked to your manager account.
preparation
This article will introduce how to associate an existing account with your manager account. You may need to first read about establishing an association between an account and a manager account.
explain
Log in to your Google Ads Manager account.
In the left page menu, click on Settings, and then click on the sub account settings at the top of the page.
Click the plus button.
Click to associate with an existing account.
Enter the customer ID number of the corresponding Google Ads account. To associate multiple accounts simultaneously, please enter one customer ID per line.
Click to send invitation.
After you send an association request to your Google Ads account, users who have access to the account will receive account reminders and emails inviting them to associate with your account.
If a user has administrator privileges for an invited account, or has access to an associated manager account that has administrator ownership over the invited account, they can go to the “Account Access Permissions” section of their Google Ads account to accept the invitation.
During this process, you will see pending notifications for (prospective) customer accounts in the “Pending Invitations” section of your manager account. Detailed understanding of management invitations. After the invited account accepts your invitation, you will receive a confirmation email and the account will automatically be associated with your manager account.
3、 Regarding the removal of the association between the account and the manager account
If you want to stop managing an account, users who have administrator privileges on the corresponding manager account or customer account need to unlink these two accounts.
This article introduces what happens if the account is unlinked from the manager account. For instructions on how to unlink an account, please refer to unlinking an account from a manager account.
working principle
The manager account can terminate its relationship with a customer account at any time by unlinking it, provided that the customer account has at least one user who has access to it or is already associated with a manager account that has administrator ownership over it. After unlinking, other manager accounts will no longer be able to access the customer account through that manager account.
Google Ads regular accounts can also be unlinked from manager accounts. A regular account will not lose its advertising campaign history and can still use various Google Ads features normally.
After unlinking, the Google Ads account owner can be associated with a new manager account.
Release association and share remarketing list
For accounts that use the manager account’s remarketing code or any shared remarketing list, if unlinked, the list that relies on the shared code will no longer be filled in the account, and the account will not be able to access any shared lists of the manager. All ad groups in this account that target these shared lists, as well as all Google campaigns that exclude these shared lists, will cease to run. If the account previously shared its own list, this change may affect ad groups and campaigns that target these lists in other accounts. Learn more about how to share remarketing codes and lists.
Disassociation and cross account conversion tracking
If you used your cross account conversion tracking code before unlinking an account, the code will no longer record the corresponding conversions for clicks generated after unlinking the account. However, for clicks generated before account disassociation, the cross account conversion tracking code will continue to record the conversions generated by these clicks within the conversion time range (usually 30 days). If the customer account has previously installed their own conversion tracking code on the website, the code will continue to track conversion (unless it has been replaced by a cross account conversion tracking code for another manager account). Detailed understanding of cross account conversion tracking.
Release association and settlement settings
If the Ads account is billed on a monthly basis and the manager account to be unlinked from the account is a payment manager account, then after unlinking, the account will stop running Google ads. In order for Google Ads to continue running, you need to change the settlement settings of the account before unlinking it. The new settings must be created under the manager account that the account will be associated with. Learn in detail how to manage the settlement settings of Ads accounts through a manager account.
4、 Remove the association between the account and the manager account
If you want to stop managing an account, users who have administrator privileges on the corresponding manager account or customer account can unlink the accounts.
Operating instructions
To unlink an account from a manager account, please follow these steps:
Log in to your Google Ads Manager account.
In the left page menu, click on Settings, and then click on the sub account settings at the top of the page.
Select the account you want to unlink.
Click on the modify drop-down menu and select unlink.
To unlink an account from a regular Google Ads account, please follow these steps:
Log in to Google Ads customer account
Click on the tools icon Google Ads | Tools in the upper right corner of the account.
Under “Settings”, click on account access permissions.
Click on the manager subpage.
Find the manager account you want to unlink, and then click Remove Access Permissions.
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