What is FB PABM/PCBM? How to apply and purchase? There are approximately three types of Meta BMs, one is PCBM (Entrustment Limit Business Management Platform), one is Agency BM (Agent BM PABM), and the other is commonly used Enterprise BM, which is the most commonly used by everyone.
PCBM is a type of BM created by the first generation for super large customers in the early days. A limit can be set for the entire PCBM, and the large customers can then open their own accounts under this BM, setting each account limit themselves. The total limit is within the limit range provided by the first generation. Initially, this type of BM was mainly due to some large customers not wanting to be limited by the account opening and recharge speed of the first generation. Another important reason was that large customers did not want the first generation to see the status of their products. Through the operation of PCBM, the first generation of operators could not view the data, materials, etc. of large customers. The good privacy made the large customers who did e-commerce very fond of this type of BM, and at the same time, it helped some PCBMs to do so. Grey production, it is uncertain whether it is an agent or some large clients who use PCBM to open a large number of accounts for Huichan, In the end, Meta (who had not yet changed its name and was still called Facebook) was quite angry when they found out and directly stopped allowing the opening of PCBMs. There may not be any PCBMs left now (uncertain, I haven’t heard of anyone else).
PABM, also known as agency BM that assisted the first generation in opening accounts in the early days, has the biggest advantage of not needing to consider the account opening subject when binding accounts. Any customer who opens an account with any subject can be bound to this BM. After all, the second generation’s business is to help customers operate advertising, so if their BM is limited to the subject, they cannot carry out business.
Under normal circumstances, PABM is indeed very convenient.
So, due to these conveniences, customers with particularly severe account closures need to constantly change their account opening entities. If there is no PABM, they have to create a separate BM each time and then bind the account opening… These gray industry customers are particularly eager to obtain a PABM to find a large number of entities and open accounts on a large scale. At its peak, there were rumors that PABM was sold for 30000 RMB, and it is uncertain whether there is a price but no market. Moreover, in general, PABM with real name verification is not easily blocked even if the entire BM account is blocked. It is indeed very valuable for customers with high account opening needs.
PABM was also suspended from certification by Meta last year due to the large number of people involved in the industry.
The biggest pitfall for conventional enterprise BMs now is that the new BMs only require binding 7 (or some even 30) advertising accounts. For customers with severe account closures, a large number of BMs need to be created, which cannot be managed, and even daily reports cannot cross BMs, adding a lot of work.
To solve these difficulties, we can gradually open up restrictions based on yesterday’s article’s consideration of the “parenting strategy”. “Facebook ad ban observation+parenting strategy”.
In addition, if it is not possible to achieve compliant account maintenance, perhaps we can consider using second-generation PABM, borrowing the other party’s BM to bind accounts, or taking a technical route to authorize personal user login Facebook accounts through APIs, and using personal tokens to obtain multiple BM accounts through APIs. Proper development can achieve cross BM data reporting, and advertising can also be directly uploaded through APIs.
Yingliang is a certified Facebook agency with PABM and its own enterprise BM. It has also made a name for itself with a large direct customer service, and currently operates in compliance without worrying about BM being banned. Welcome compliant party A to cooperate together.
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