Facebook PCBM/paBM/bm difference, FB three unlimited impulse account opening?

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Facebook PCBM/paBM/bm difference, FB three unlimited impulse account opening? Whether it is the immortal BM circulating in the market or the BM verified by dealers, they may only be called “little brothers” in front of PCBM!

Because the first two types of BM are at most stable enough not to be easily banned, but PCBM can have supreme authority and can be said to be the BM second only to Facebook’s first level agents. Why does Weirui Interactive Xiaowei say that?

Firstly, except for the agent BM and PCBM, all other BMs are actually under the control of the agent. No matter what products they run or what materials they use, many of them need to be pre reviewed by the agent and are subject to human constraints.

But PCBM has become a “clean stream”, although it is also an account opened by agents, the agents only have the authority to regulate the consumption limit of this account, and know nothing about other permissions, that is, they do not know what products they run, let alone what materials they run? For advertisers with PCBM accounts, this is simply a lawless place, and for agents, it is also a beautiful thing, as they do not have to provide complex services or worry about their violation rate soaring.

Originally, this was a win-win situation, but there was someone who was unwilling, and that person was Facebook. PCBM’s unrestrained frenzy caused Facebook’s violation rate to soar, seriously affecting the user experience. Therefore, Facebook has also considered canceling such accounts, but has not made progress yet.

For Facebook advertisers, this year is like a big cleaning year, with account suspension, homepage suspension, and BM suspension. It seems that they want to remove some illegal things from Facebook. Perhaps taking advantage of this heat, Facebook announced in the latest policy update:

Starting from October, Facebook will no longer allow agents to register a delegated quota business management platform (PCBM) for advertising agencies. The reason why Facebook made this decision is that in recent months, it has been discovered that many AgencyPCBMs are involved in a large number of non compliant advertising behaviors, which have affected the policy performance of agents.

To ensure the security of the platform, Facebook will review all relevant applications to ensure that no new advertising agencies have joined. If a new agent is discovered, Facebook will disable the advertising account associated with that agent. Please note that this update will not affect the existing AgencyPCBM. Meanwhile, Facebook direct customer advertisers can still use PCBM.

In addition, in this product update, Facebook has also made some adjustments for app advertising: (Is it because the app’s violation rate is relatively low?)

Application custom event optimization: now supports iOS 14.5

Starting from October 4, 2022, Facebook will begin phased release of App Custom Event Optimization for iOS 14.5+(App CEO for iOS 14.5+).

Prior to this, advertisers using app custom event optimization (iOS 14.5+App CEO) would need to be added to the licensing list.

After October 28, 2022, all advertisers will be able to optimize custom events through app campaigns, including targeting iOS 14.5+App CEO users.

1) Advertisers to pay attention to:

Industry: Gaming, E-commerce, Retail, Entertainment Media, Tourism, and Technology Applications

Currently using product:

a. Advertisers who primarily use standard events to execute application event optimization

b. Advertisers who match custom events with standard events and optimize them using standard events

c. Advertisers who were previously unable to use AppCEO for iOS 14.5+campaigns

AppCEO is a product launched for advertising campaigns on Android and iOS 14.4 and lower versions. Prior to the launch of AppCEO, advertisers could optimize app installations through pre-defined app events or manually match their custom and standard events, but the effectiveness was limited. With the launch of AppCEO, Facebook has improved its App Event Optimization (AEO) tool to allow for a wider range of events.

Based on this AppCEO product update, advertisers will no longer be limited to standard events for app installation activities targeting iOS 14.5+users. Application Event Optimization (AEO) with custom events simplifies the optimization process and has been proven to improve activity effectiveness. Custom events are suitable for most app installation campaigns, including automatic app ads and manual app ads.

2) AppCEO Product Performance

The CPA of custom event optimization advertising campaigns is 17% lower than that of BAU advertising campaigns.

(Only applicable to Android, Facebook is conducting research on the performance of iOS 14.5+users)

3) Suitable application scenarios for the product

User retention: covering monetization of in app advertisements and in app purchases.

Obtain user profile

Subscription based applications

Optimization of various trading events

Remove the reset period for configuring SKAdNetwork events

Starting from October 3rd, Facebook will gradually eliminate the “reset period” (also known as the cooling off period) for SKAN event configuration. In the past, after removing one of the allowed iOS14+campaigns, there was a 24-hour reset period, after which the campaign was no longer counted towards the restriction. This helps to minimize the risk of campaign optimization and incorrect reporting caused by delays in AppleSKAN API conversion event data reporting.

When app advertisers update their events in SKAN configuration, their running iOS 14+app installation activities will no longer pause.

Greater flexibility in marketing activity planning, strategy setting, and advertising testing

Occasionally encountering short-term attribution errors

Require re authentication in the ad administrator

Facebook is continuously committed to improving the security of advertisers and reducing intrusion incidents for businesses.

As part of this effort, Facebook has introduced additional security settings in its ad manager: when Facebook identifies suspicious activity on a corporate user account, Facebook will require the user to re verify their two factor authentication (using their existing two factor authentication methods) as the final step before publishing an advertisement.

With this additional security setting, Facebook hopes to reduce the harm caused by malicious actors.

The above is the entire content of this article. We welcome advertisers who have the need to open Facebook, Google, Tiktok domestic and overseas accounts to contact us at any time for consultation.

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