What is the difference between Facebook PCBM, PABM, and Enterprise BM? There are approximately three types of Facebook BMs: PCBM (Entrusted Limit Business Management Platform), Agency BM (Agent BM), and commonly used Enterprise BM. Let’s take a look at the first two.
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1. PCBM
PCBM is a proxy BM opened for some high consumption or brand customers. This type of BM also has functions such as account opening, recharging, and quota allocation. However, the only difference between one generation BM is that its quota needs to be allocated by one generation.
When the BM can only be officially opened on Facebook through agents or direct customer teams, advertisers do not have the right to independently open it, and agents or direct customer teams do not have the right to view such products. BM is relatively more private in advertising, which also leads to serious violations of BM accounts in this situation.
2. Agency BM
AgencyBM refers to the BM verified by distributors, which generally needs to be second-generation or have a large consumer base and require more accounts. Only advertisements that want to open their own accounts will use it.
Its function is similar to PCBM, which can complete account opening, recharging, and quota functions. At the same time, account quotas also need to be allocated by one generation, but due to the limitations of the first level agent, one generation can macroscopically adjust account quotas and account quotas based on advertising situations.
For the second generation, the advantage of this BM is that it can manage multiple different customer accounts without being restricted by advertisers. Whether BM has undergone enterprise verification is easy to reduce related risks for complex second-generation customers.
Agency BM activation requirements:
Cost: Advertising expenses for the past 180 days shall not be less than $5000;
Location: Headquartered in the supporting market (mainland China is available);
Public homepage: BM must bind at least 10 homepages, with each page spending no less than $100 in the past 90 days;
Compliance: BM strictly adheres to Facebook advertising policies;
The requirement for popularization to become a generation here:
Cost: Media investment amount in BM’s advertising account over the past 180 days;
Qualified fees: The ratio of media investment to advertising expenses over the past 90 days, aimed at helping clients improve valuable business outcomes;
Qualified version: The proportion of ads using automatic version ads or 4 selected positions on Facebook, Instagram, and Audience Network (excluding the right-hand sidebar) in the past 90 days;
Active public homepage: quantity bound to advertising account, spending at least $100 in the past 90 days.
In summary, to become a generation, Facebook primarily reviews advertising expenses, customer numbers, customer quality, and degree of violations over the past 180 days.
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