我们一起走进韩国互联网巨头 Kakao,本期我们将带你认识韩国最大的搜索引擎 Naver 。
Naver:韩国最大的搜索引擎
提到 Line 可能大家都不会陌生,而这个韩国著名的社交软件背后的企业—— Naver ,则是韩国市值最高的互联网公司 。
作为世界第五大搜索引擎网站(仅次于谷歌 、雅虎 、 百度和必应 ),Naver 已将商业版块拓展至金融、电商、动漫、云端、内容等方方面面,覆盖韩国、 日本 、中国台湾及东南亚等地。
成立于1999年,Naver 至今已经有超过22年的发展历史。但在成长为巨头之前,Naver 并不是一帆风顺。在PC互联网时代,Naver 面对 Yahoo! Korea、Daum、Lycos Korea 三分天下的入口网站市场局面,但没有溅起太多水花。
在2002年依托于 “Knowledge iN” 问答服务平台才得以打开局面并飞速成长,占据本国语境得优势并逐渐占领韩国搜索引擎市场,平台上活跃着近56%的韩国网民 (Google 以35%居于次位)。从 PC 到移动端,Naver 把握住用户需求和时代发展的脉搏,大力发展移动应用生态。
多样媒体生态 覆盖各类用户兴趣圈层
从移动聊天工具 Line、视频相机 Snow,到网络漫画服务 Naver Webtoon、元宇宙服务 Zepeto等,这些韩国人民耳熟能详的 APP 背后都是 Naver,以下是部分热门应用:
Café
类似于国内的豆瓣小组,Naver Café 是一个自由开放的在线社交讨论平台,每个人都可以根据自己的共同兴趣创建、加入相关的社区小组,分享他们感兴趣的想法。
由于具备社群功能,对于广告主而言,找到合适的 Café 群组意味着能精准定位目标人群。
Naver Blog
Knowledge iN
其他
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TV :涵盖电视剧、电视综艺、网剧、网络综艺在内的十余种类型的视频内容库。 -
Live (购物直播):在线购物平台,零售商和消费者可以在平台上进行实时交谈。卖家可以通过视频有效地展示产品细节,而消费者可以在观看产品演示的同时与其他消费者进行互动。 -
Shopping:Naver Shopping 是 Naver 自己的销售平台,但 Naver 几乎不自行完成配送和物流,其商店销售的商品基本都来自独立卖家。
Naver 日活用户数量庞大热衷于购物与游戏
Naver 深受韩国用户喜爱,其累计会员数已达4,200万,拥有3,000万日间访问用户,以及300万活跃的在线购物者。用户年龄层偏年轻,18-34岁的用户占比超一半(62.6%),尤其热衷于电子游戏、购物和新闻资讯。
对于想要开拓韩国市场的广告主而言,Naver 具备以下特点而成为增长上上选:
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高质量用户池:锁定广告接受度高的3000万日活跃用户(DAU)。 -
优质广告位:利用 Naver 的各种功能分区触达用户,在转化率高的领域自由地展示广告,确保高关注度和曝光的稳定性。 -
广告优化:Naver 从不同角度分析用户的需求,并将结果反映在其曝光算法中,以增强活动效果,并以实时竞价(RTB)算法反映实际购买需求。
广告模式
Naver 目前提供3种广告形式:搜索广告(Search Ads)、保障类DA广告(Naver Open Sales Platform)和效果类DA广告(GFA:Glad for Advertiser)。
搜索广告
Naver 的搜索引擎提供各种的广告类型,例如展示广告、品牌搜索广告、关键字广告、购物广告、Naver 博客广告等。
展示广告
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Smart Channel:位于 Naver 各个页面最上端的广告版位。 -
Mobile Main 与 Mobile Sub:位于 Naver 阅览信息时插入的广告位,Main 的为首页、一级分类页面,而 Sub 则为二级分类页面。 -
Band Feed:主要投放于 Naver Sub 分类页以及 Band App,可以投放图片和视频广告。
widow chat place: Join if you are searching for appreciate and Dating with Widow Singles
Becoming a widow doesn’t mean condemning that loneliness forever. Many widows endure loneliness and unhappiness for not knowing in which capable find really love again and worry what people will state about them. If you’re a widow, be concerned not. Widow forums will focus on any problems right here.
You’ll find around that you’re not alone on widow chats and therefore there are plenty widows available to you. Subsequently, you will discover that there surely is a hot widow available to you waiting for you simply to put a smile in your face once again. Widow forums gives you a safe system where you are able to meet a lot of widows to choose from without much hustle.
But you should be very careful when signing up for these chats. 1st, make a decision what it is you would like from a chat space. Whether it’s love with your best match, just fulfilling friendly singles, or stepping-out into an innovative new relationship. You are going to select the greatest chat space and join it. It may take you time just emailing many widowers using the internet before you determine it is now time for you to jump onto another explosive relationship and start dating once again. Many widow chat rooms perform groundwork throughout the widows and match you with widows or widowers at the same period in the same way you happen to be.
So how exactly does Widow Chat Rooms Work?
Dropping someone isn’t an appropriate knowledge. Really, consequently, not a walk within the playground for a widow to locate really love once more. With an on-line widow chat space, your dream to find love again is close. You will need to select a widow cam room and finish a joining process.
The process is easy, according to the cam place you happen to be joining. Some chatrooms require you to provide merely very first title, sex, your birthday celebration, email, and password, and you will be prepared. Various other chatrooms may go-ahead to give you a compatibility examination. This examination is meant to know precisely where you stand in terms of shifting. It can help loads in knowing who you are suitable for, and they’ll supply recommendations of widows in order to connect with.
You will find free of charge widow forums where you could join and also have a widow talk for free along with other widows and widowers who show your own knowledge and determine what you’re going through to the many widows’ reprieve. Widows will enjoy fundamental match account, allowing limitless profile surfing and interaction methods, such as messaging. However, in some of these chat rooms, users on a free of charge registration is only able to take pleasure in minimal solutions. For example, people cannot view various other consumers’ images or send messages until you take a registration to show your own dedication.
It’s simple to begin having a widow speak to various other effective users during the real time widow chat place and locate really love once more.
Are Widow Cellular Phone Chat Helpful?
You may also access these services through widow cam applications downloaded in your mobile devices for Android and iOS customers. The programs are installed free of charge through the software store or Bing Enjoy.
These programs provide us with the convenience of signing on-line anytime, and from everywhere we are. Through these applications, you are able to execute a widow real time talk and fulfill additional widows out there. You’ll nonetheless access the widow web chat area from your cellular phone via the trustworthy browser and relish the solutions in the same manner you might while on a desktop version.
Is actually Joining a Widow Chat Worth?
As a widow, it is vital that you escape there and satisfy some other widows and share your encounters. It’s going to be your own early strategies towards recovering from the grief of someone close. You are able to join a widow cam room and have an anonymous widow cam if you do not desire other users knowing you however. You may continue to be not known until when you find yourself certain it is time to unveil your correct identification.
By using this solution will, apart from working for you find love once more or a partner, it can help you discuss your encounters with fellow widows on the market. It is essential in realizing that you are not alone and what you are experiencing is not unique to you by yourself. Therefore, get out here, get a widows talk area, join and commence connecting with lots and lots of widows available to choose from.