Facebook Overseas Account Three Unlimited Placement Southeast Asian Slot CASINO Games Going Global

1. Advantages of Facebook Overseas Account Advertising Marketing

1.1 High stability

Facebook overseas accounts are known for their high stability, and compared to domestic accounts, their advertising accounts are less likely to be banned. This stability provides a reliable advertising environment for game companies going global. According to AppGrowing International monitoring data, approximately 36000 mobile game apps placed advertisements in overseas markets in the first quarter of 2024, an increase of 25.8% compared to the first quarter of 2023, demonstrating the vitality and growth momentum of overseas markets.

1.2 Loose advertising policies

The advertising policies for overseas households are relatively relaxed, allowing advertisers to place a wider variety of advertising content and greater creative space. For example, Facebook overseas users can advertise in various categories including clothing, home care, furniture and appliances, as well as electronic products. This relaxed advertising policy provides more diverse marketing strategy choices for game companies going global.

1.3 Homepage Flexibility

Facebook overseas accounts allow advertisers to bind and change their homepage at any time, which provides convenience for brand image management. Even if the homepage is banned for some reason, advertisers can easily switch to another homepage to continue advertising, ensuring that advertising campaigns are not affected.

1.4 Unrestricted Domain Names

Overseas users are not limited to using multiple domain names, and advertisers can advertise on different websites. This feature enables advertisers to manage advertising campaigns on multiple websites more flexibly, without the need to open separate accounts for each domain, improving operational efficiency.

1.5 Flexible consumption limit

The advertising spending limit for Facebook overseas accounts is very flexible, and advertisers can freely adjust their budget according to their needs. The daily advertising amount can range from thousands to tens of thousands of dollars. This flexible consumption quota allows game companies of different sizes to advertise according to their own budgets when going global.

##1.6 Simplification of Audit Process

The advertising review process for overseas customers is relatively simplified, and once the advertisement passes the initial review, the subsequent review process will be more streamlined. This not only saves advertisers’ time, but also improves the efficiency of advertising placement. According to the White Paper on Creative and Strategic Mobile Advertising for Gaming Going Global (2024Q1), the rise of hybrid casual games has driven the evolution of advertising creative content, requiring advertising teams to constantly explore new forms of creative expression.

##1.7 High return on investment

Compared to domestic users, Facebook overseas users usually bring higher return on investment (ROI) and lower cost per click (CPC). This high ROI makes overseas users the preferred advertising channel for gaming companies going global. For example, the Southeast Asian market is an important region for gaming to go global, and Facebook’s overseas advertising in this area can help companies achieve higher user reach and conversion at a lower cost.

2. Overview of Southeast Asian gaming market

2.1 Market size and user base

The Southeast Asian gaming market has shown strong growth momentum in recent years, becoming an important growth pole for the global gaming industry. According to Statista’s data research, it is expected that the Southeast Asian gaming market will reach nearly $30 billion by 2024, indicating the growing demand for games in the region.

Market size * *: Southeast Asia includes countries such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The total revenue of the gaming market in these countries reached $4.4 billion in 2019, with mobile platforms contributing $3.1 billion, accounting for over 70%.

User base * *: Southeast Asia has a huge gaming user base. According to statistics, 82% of internet users in Southeast Asian cities in 2019 were gamers, with mobile gamers accounting for as much as 80%. This figure reached 15.7% of global mobile game downloads in Q3 2023, demonstrating the large and active user base in the region.

2.2 Popular Game Types

Players in Southeast Asia have diverse preferences for game types, but strategy games and mobile games are particularly popular.

Strategy games: In Southeast Asia, strategy games are the most popular type of game, with over one-third of urban netizens having played this type of game. For example, games such as Mobile Legends: Bang Bang and Clash Royale have a large player base in the region.

Mobile Games: The popularity of mobile games in Southeast Asia continues to rise, occupying a dominant position in the gaming market. According to Gamma data statistics, the growth rate of the Southeast Asian mobile gaming market exceeded 30% in 2020, and it is expected to maintain high-speed growth in the future.

##2.3 Esports and Live Streaming Market

Electronic sports and game live streaming are also showing a thriving trend in Southeast Asia.

Esports Market: The number of esports audiences in Southeast Asia has been increasing year by year, and the combination of professional events, esports teams, and popular culture has injected new momentum into the development of this market. For example, the global championship match (M3) of Mobile Legends: Bang Bang had over 60 million hours of viewing time in 2021, with a peak concurrent online audience of 3.19 million.

Live streaming market: Game live streaming has become an important entertainment method for gamers in Southeast Asia. According to Newzoo data, over half of Southeast Asian internet users have watched video content related to gaming in the past six months. Live streaming platforms such as Facebook Gaming, YouTube Gaming, and Chinese overseas platforms such as Nimo TV and Bigolive are actively expanding into the Southeast Asian market.

In summary, the Southeast Asian gaming market, with its large user base, diverse game preferences, and active esports and live streaming markets, provides enormous market potential and marketing opportunities for gaming companies going global. The advantages of Facebook’s overseas advertising marketing, such as high stability, relaxed advertising policies, and flexible budget adjustments, will further help gaming companies succeed in the Southeast Asian market.

3. Marketing strategy for games going global to Southeast Asia

3.1 Localization adaptation

Localization adaptation is one of the key strategies for games to expand into the Southeast Asian market. According to the 2023 Southeast Asian Game Influencer Marketing Insights Report, there are differences in user profiles and preferences among countries in Southeast Asia, making localization of game content, language, and cultural elements crucial.

Language Localization * *: Translate into major Southeast Asian languages such as Indonesian, Thai, Vietnamese, etc. to ensure language adaptation of in-game text, dialogue, UI interfaces, and other elements.

Cultural adaptation: Considering the cultural diversity of Southeast Asian countries, game content should avoid cultural conflicts, such as avoiding the use of character designs related to historical figures in the Vietnamese market.

-Aesthetic preference: Adjust the character design and color matching in the game according to the aesthetic preferences of Southeast Asian users, such as using brighter colors in the Thai market.

Local Festivals * *: Combining local festivals and cultural events, launch limited time events and special content, such as launching related game activities during the Haji Festival in Malaysia.

##3.2 Utilizing KOLs and Social Media

KOL (Key Opinion Leader) marketing is equally effective in the Southeast Asian market. According to the “Insight Report on Chinese KOL Marketing White Paper”, the investment in KOL marketing has maintained a growth rate of nearly 50%.

KOL selection * *: Collaborate with influential local game KOLs to promote the game using their fan base and market influence.

Social media platforms * *: Collaborate with KOLs on social media platforms such as Facebook, Instagram, TikTok, etc. to publish game related content and attract user attention.

Content co creation: Collaborate with KOLs to create game related content, such as game guides, experience sharing, etc., to increase user engagement and game exposure.

3.3 Integration of Festivals and Culture

Festival marketing is an effective means to enhance the influence of games in the Southeast Asian market. According to a report by The Paper, holiday marketing can not only spread widely, but also achieve the effect of shaping brands.

Traditional Festivals: Combining Southeast Asian traditional festivals such as Spring Festival, Eid al Fitr, and Water Splashing Festival, we launch holiday themed game activities and promotions.

Creative combination: Combining game elements with festival culture, such as launching in-game props or tasks related to it during the Thai Water Splashing Festival.

Marketing synchronization * *: Increase advertising efforts during the holiday period, leverage the advertising advantages of Facebook overseas users, and improve the visibility and user engagement of the game.

3.4 Creative Advertising Content

Creative advertising content is an important means of attracting users. According to monitoring data from AppGrowing International, the trend of overseas mobile game advertising market in the first quarter of 2024 shows that the rise of hybrid casual games has driven the evolution of advertising creative content.

Storytelling advertising * *: Create advertising content with storytelling to attract users through emotional resonance, enhance the attractiveness and memory of the advertisement.

Interactive Advertising * *: Utilizing Facebook’s interactive advertising format, such as trial ads, to allow users to experience games within the advertisement and increase user engagement.

Video Advertising: Create high-quality gameplay videos that showcase game features and highlights, and increase user curiosity and interest.

A/B testing * *: Conduct A/B testing on advertising materials, continuously optimize advertising content, and improve advertising conversion rates and ROI.

Through the above strategies, game going global enterprises can better adapt to the Southeast Asian market, leverage the advertising and marketing advantages of Facebook overseas accounts, and achieve successful promotion in the region.

4. Case analysis of Facebook game promotion

4.1 Disassembly of Successful Cases

4.1.1 Stealth Master Case Study

Master Undercover “is a popular super casual game under SayGames. The game has successfully increased the return on advertising spend on Facebook by using advanced empowering app advertising (Advantage+App Campaign) and custom event optimization.

Advertising Strategy * *: SayGames has optimized by selecting custom events related to the number of ads displayed to game users on the first day, which are closely related to the number of ad impressions and ad revenue.

Advertising effectiveness * *: Compared to manually setting advertisements, advanced empowering application advertising reduces single installation costs by 11%, single custom event costs by 12%, and advertising return on investment by 15%.

4.1.2 Wonder People Case Study

Wonder People is a South Korean mobile game developer whose product Mega Hit Poker is an online poker game. The company successfully reduced marketing expenses and increased sales by 26% by combining use value optimization and application event optimization.

Optimization Strategy * *: Wonder People tested a combination of application event optimization and value optimization, optimizing the “purchase” application event to better target ads to people who may consume on the game.

Marketing Effectiveness * *: A study on Facebook conversion rate improvement shows that by combining value optimization and application event optimization strategies, the cost of each incremental application installation has been reduced by 70%, and sales have increased by 26%.

4.2 Advertising Materials and Creativity

4.2.1 Material Types and Periodic Changes

The design of game advertising materials is crucial, and the periodic changes in material types require close attention from advertisers.

Video Material * *: According to the monitoring data of AppGrowing International, in the first quarter of 2024, the proportion of vertical video advertising materials was 59.33%, and the proportion of landscape videos was 10.71%. This shows that the quality of video materials has a significant impact on account traffic.

Creative direction * *: Creativity should be developed from multiple aspects such as gameplay, features, benefits, updates, and user perspectives.

4.2.2 Creative Examples and Testing

The testing and optimization of creative examples are key to improving advertising effectiveness.

Example testing * *: By adjusting elements, better creative practices can be achieved while maintaining the fission and updating of materials, in order to achieve long-term stable low-cost customer acquisition.

Testing method * *: Develop multiple creative concepts and conduct testing to optimize and enhance material effects by comparing data.

4.3 Effect evaluation and optimization

4.3.1 Data driven evaluation

Data is the only criterion for testing advertising materials, and CTR and CVR directly reflect the attractiveness of the materials to the store page.

Key indicators * *: Focus on click through rate (CTR) and conversion rate (CVR), which are directly related to the cost-effectiveness of advertising.

CPM cost * *: CPM cost is determined by purchasing channels, regions, audiences, and the characteristics of the game itself, and different games may have different CPM differences.

4.3.2 Optimization Strategy

Optimizing strategies requires comprehensive consideration of various factors to ensure the effectiveness and cost-effectiveness of advertising placement.

Segmentation criteria * *: Analyze the segmentation data under each advertisement, optimize segmentation criteria to improve advertising effectiveness.

Budget Adjustment * *: Adjust the budget in a timely manner based on the performance of the advertising campaign to achieve the best advertising effect.

Continuous optimization * *: During the continuous advertising period, pay attention to data every day and continuously optimize and adjust.

5. Summary

5.1 Comprehensive advantages of Facebook’s overseas advertising marketing

Facebook Overseas provides an efficient, stable, and low-cost advertising and marketing platform for gaming companies going global. Its advantages lie in:

Stability: Overseas advertising accounts have high stability and are not easily banned, providing a reliable advertising environment for enterprises.

Advertising Policy * *: Loose advertising policies provide game companies with more diverse marketing strategy choices for going global.

Flexibility * *: Allow advertisers to bind and change their homepage at any time, improving the flexibility of brand image management.

Unrestricted Domain Name * *: Unrestricted use of multiple domain names improves operational efficiency.

Flexible consumption limit: Advertisers can freely adjust their budget according to their needs, suitable for enterprises of different sizes.

Simplified review process * *: The simplified review process has improved the efficiency of advertising placement.

High return on investment * *: usually leads to higher ROI and lower CPC.

5.2 Game Going Global Strategy in Southeast Asian Market

The Southeast Asian market, with its large user base, diverse preferences for game types, and active esports and live streaming markets, provides enormous market potential and marketing opportunities for gaming companies going global. Effective marketing strategies include:

Localization adaptation: Localization of language, culture, aesthetics, and festivals is key.

Utilize KOLs and social media * *: Collaborate with influential local game KOLs to increase game exposure.

Combining Festivals and Culture: Introducing limited time events and special content in conjunction with local festivals and cultural events.

Creative advertising content: Create video ads that are storytelling, interactive, and of high quality.

5.3 Successful Cases of Gaming Going Global to Southeast Asia

Case studies show that successful gaming companies’ advertising and marketing strategies on Facebook typically include:

Advanced Empowerment App Ads * *: Use Facebook’s advanced empowerment app ads and custom event optimization to increase ad spend returns.

Value optimization and application event optimization: Combining use value optimization and application event optimization to reduce marketing costs and increase sales.

Advertising materials and creativity: Periodic changes in material types and creative directions, maintaining the fission and updating of materials.

Effect Evaluation and Optimization: A data-driven evaluation and optimization strategy to ensure the effectiveness and cost-effectiveness of advertising placement.

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